Maple Sport.

Grow Audiences

Understand.

  • Delivering data backed market sizing with the rigor and interogation to ensure cost effective decision making.

    Too often, this stage of quantifying the market opportunity is vague and open to significant deviations during execution.

    We work with you to create scenario models, bringing in external data sets and combining them with your internal data to create accurate, multi-layered scenario models that aid decision making and commercial adjustment.

  • Supporting associations, clubs, players and service providers in opening up new markets successfully.

    By creating the right deployment strategies and entry plans across venues, audience growth, fan strategy, commercial partnerships and government engagement we ensure that you land in market effectively and compliantly with the platform to grow thereafter.

  • As an investor in sport ourselves through our ‘Ventures’ arm, we tap into our wide, global network of Government, Private Equity, Family Office and enterprise partners to join the dots for investment.

    Our services cover:

    • Market analysis

    • Networking

    • Due diligence

    • Regulatory management

    • Local on the ground support

    • Investment brokerage

Engage.

  • From setting an overall strategic direction, through to voice of customer programmes, journey design, journey analytics and benchmarking/research, we ensure data is at the heart of the experience.

    Our team’s experience across service design and technology programmes means we capture the full spectrum of what’s needed for the right experience: the right journey and interfaces, the right staff experience, the right systems plan, the right processes and an overall data structure that facilitates it all seamlessly.

  • Often focus is placed purely on the customer and staff are forgotten. We see this mistake often.

    Instead, we join it all together, ensuring that the target customer experience is joined up with the corresponding staff experience, systems, processes, policies and standards.

    The result is a fully joined up experience design that is executable and built on top of a fully thought out and sustainable operating model for the business.

  • To grow and engage an audience, you need continuous, personalised engagement, discussion and value.

    Fans expect more and more so ensure you aren’t leaving them dis-satisfied with how you treat them.

    We can help you to:

    • Build fandom

    • Improve communications

    • Build community

    • Manage feedback

    • Deliver rewards

    • Gamify behaviour

    • Exclusivity at scale

    • Manage events

    • Highlight fan stories

    • leverage social channels

  • We should always be learning. Through your physical and digital channels, you will have a wealth of data that can help inform how you treat your fans and audiences.

    Whether you are looking to grow strenghtened relationships with your current fanbase or looking to expand into new territories and/or fan demographics, our expertise in data and fan growth programmes can help you to be successful.

    Let’s keep learning.

  • At Maple we are truly global.

    You can tap into our vast network of insights and audiences and utilise our datasets (alongside your own) to build out your audience expansion strategy.

    We can help you identify new markets, new audiences and untapped commercial areas as well as helping you to navigate the legal, regulatory and commercial aspects of making your strategic plan an operational reality.

  • Our team have upgraded traditional infrastructure and set up entirely new venues, including across Qatar for the FIFA World Cup.

    Our expertise covers:

    • Hosting strategy

    • Hosting master planning

    • Strategic investments

    • Legacy planning/strategy

    • Venue design

    • Build planning

    • Digital infrastructure

    • Transportation

    • Legal & regulatory

    • Local brokerage

    • Contractor management

Data & CRM.

  • Our team are experienced across Salesforce and D365. Whether you need an entirely new CRM creating, are migrating or just need clean up activities and improvement across your current CRM, we can support you.

    What makes us unique is that we work directly with your business teams to ensure they are coached, trained and upskilled throughout the entire programme. This reduces your long term costs.

  • No CRM is complete without the right marketing automation and communications capability.

    We help you programme 1-1 omnichannel communications that help you to drive better engagement, conversion and retention.

  • Systems architectures can often be complicated and confusing with layers of legacy decisions and actions.

    We work with you to understand your current systems landscape, business requirements and future ambitions to ensure a robust assessment, selection and deployment across CRM and the wider technology stack.

    We are also a recognised Salesforce and D365 Partner.

  • Our team of Data Engineers, Scientists and Analysts help to unmask data issues and run full scale structuring across the data model.

    No data setup is too old or too complex. Our data categorisation, modelling and re-structuring activities (including metadata) will have your data behaving properly in no time.

  • Poorly prepared or over-customised data sets can often create noise and make modelling, predictability and automation challening.

    We go deep across your datasets, implementing rigourous manual and system led cleaning techniques to fix errors, standardise and write rule scripts (where needed) to keep things running smoothly.

  • Many companies have gone through migrations, be it to Cloud or other solutions.

    We have experience across Azure, AWS, Oracle, SAP (including S4Hana) and Google stacks.

Loyalty.

  • Sport is unique. Even if the team isn’t doing so great, fans remain passionately tribal and loyal.

    Sports entities need to use this to their advantage and build up the right network of programmes and initatives to keep fans happy, loyal, engaged and spending.

    We can help you to:

    • Analyse audiences

    • Automated personalisation

    • Loyalty programmes

    • Grow engagement

    • Build wallet value

    • Membership structures

    • Community strategies

    • Personalisation

    • Omnichannel spending

    • Rewards & tiers

  • A bigger audience should equal bigger revenues, but only if you execute your commercial strategy and programmes correctly.

    We help you to maximise this by creating a joined up set of programmes and solutions to build wallet spend.

    This covers:

    • Matchday revenues

    • Streaming (OTT)

    • Streaming (eSports)

    • Advertising engagement

    • Merchandise

    • Gamification

    • Betting

    • Affiliates spend

    • Points & rewards

  • The time to engage the next generation of fans is now. Are you making it as easy as possible for your current fans to share their passion with the next generation?

    At Maple, we have been incredibly successful at delivering this across Women’s sport in recent years, building an amazing community and family feel across sport with unbelievable commercial growth rates.

    From targeted discounts, ticketing strategies, merchandise, venue zoning/setup and more we can support you in building loyalty programmes that drive prompted actions from fans and their families.

    We also have the data capabilities to quantify future wallet spend and value of this next generation by combining historical fan spend data, sport growth models and trend data so you have the best insights at your fingertips to activate upon.