Maple Sport.

Matchday

Venue.

  • We help you optimise the efficiency, experience and profitability of your venue. Whether it’s driving increased profit on matchday or finding new revenue streams to sweat the asset on non-matchdays, we have the experience to work with you to drive things forward.

    Our services include:

    • Assessments/audits

    • Revenue streams

    • Operational efficiency

    • Cost controls

    • Venue marketing

    • Sustainability

    • Fan interaction

    • Technology

    • Training/coaching

    Our services include:

    • Platform review

    • Platform selection

    • Interface design

    • Usability testing

    • Coding & development

    • Content planning

    • Content hosting

    • Content distribution

    • Content publishing

    • Ongoing maintenance

    • Monetisation

  • We operate a network of industry leading venue access management solutions across sports and venue types of all sizes.

    At Maple, it goes beyond general access controls though. We work with you and our technologies to create rich datasets and insights about each and every fan in real time, enabling you to manage your operations more efficiently and allowing you to build better fan experiences.

  • Often venues are old and with ageing infrastructure. We help our partners to do a full assessment of the technical capabilities of the current infrastructure and work together to bring things up to modern specifications.

    This then allows you to maximise revenue and create better experiences across the entire venue complex.

    Our services include:

    • Connectivity

    • Screen improvements

    • Ad boards digitisation

    • Digital ticketing/access

    • Health & safety

    • Venue routing

    Our work in this area is often custom to the needs of the venue itself so we always start with a full assessment across the premises first.

  • Hospitality is a high margin operation for most venues but it could be maximised further beyond the seating, dinners, drinks and merchandise.

    We see so many hospitality offerings that are becoming generic. Our aim is to work with you to create unique experiences that go beyond the matchday to create loyal, repeat visits and ongoing wallet spend after the match.

    Our services include:

    • Hospitality strategy

    • Monetisation planning

    • Operational improvement

    • Audience insights

    • Data gathering

    • Fan value models

    • Digital experiences

    • CRM improvement

    • Retargeting

    • Retention tools

  • Virtual Hospitality is a really untapped part of the market with huge potential.

    The current, traditional hospitality model has limited capacity based on the venue and takes an incredible amount of resource and cost to run it.

    By opening up virtual hospitality options and unique experiences, sports entities can reach a much larger audience and give more fans a special experience.

    We help you:

    • Identify your strategy

    • Run the technical elements

    • Engage fans securely

    • Monetise

  • Maximise attendances and grow fandom through a well optimised, well communicated and orchestrated ticketing strategy.

    At Maple, we can assist you with ticketing analysis, pricing strategies and venue optimisation all the way through to running your end to end ticketing operation during event times.

    We are flexible around the needs of every client.

  • Ticketing and hospitality operations are a rich data source across your fans and audiences.

    We work with you to combine this data with wider market and audience data to ensure that you are:

    • Driving demand

    • Pricing correctly

    • Maximising attendances

    • Growing engagement

    • Increasing wallet spend

Broadcast.

  • Running a broadcasted event is complex and you cannot afford any outages or downtime.

    At Maple, we have been in many broadcast operations centres on premise and off prem so we understand the technical and operational elements that need to run like clockwork.

    Our services include:

    • Production

    • Transmission

    • Post production

    • Playout services

    • DAM & CMS management

    • Workflow streamlining

    • Data controls

    • Geofencing

    • Security

    • Overlay(s) management

    • Technical support

  • We have built OTT streaming services ground up and understand the steps needed to get it right cost effectively.

    Our platform agnostic approach means we can bring together the best technology for the job and then work closely with you to maximise it’s usability, interface design and audience engagement.

    Our services include:

    • Platform review

    • Platform selection

    • Interface design

    • Usability testing

    • Coding & development

    • Content planning

    • Content hosting

    • Content distribution

    • Content publishing

    • Ongoing maintenance

    • Monetisation

Fans.

  • Most sports entities have initiated Direct to Consumer through digital channels (eg streaming) but many are lagging behind when it comes to the in venue experience.

    We like to bring the physical experience together with digital tools to make the matchday experience the best it can be. We have hands on experience of doing this at events as big as the FIFA World Cup.

    Our services include:

    • AR/VR experiences

    • In seat ordering

    • Merchandising

    • App activations

    • In seat 1-1 CRM

    • In seat audio

    • In seat clips/streaming

    • In seat game data

    • VIP concierge/experience

    • Ticket activations

  • Do you want to know and understand your fans better? Then CRM needs to be a key focus of your efforts.

    We see poorly managed data all the time and this significantly impacts your ability to serve personalised experiences for your fans and in turn reduces wallet spend.

    At Maple, our blend of technical and commercial capabilities means we can deliver end to end, platform agnostic CRM programmes to build value for you.

    Our services include:

    • Initial assessments

    • System mapping

    • Data validation

    • Integration planning

    • Data model build up

    • Data governance

    • Data management

    • CRM journey mapping

    • CRM monetisation plan

    • Training & support

  • Sports entities are nothing without fans and the community.

    It is so important that sport does things for good and gives back to good causes and the community.

    Whether it’s helping to make your current programmes a success, creating new ideas or connecting you into our vast network of partners looking to fund these types of initiatives, we can support you.

  • Sport is nothing without fans. Do you have a deep understanding of your fans, their needs and how to engage with them in the best possible way?

    If the answer is no, then reach out to us. We go deep into the data, creating models that allow deep personalisation and engagement across digital channels, content and live experiences.

    Our services include:

    • Fan data strategy

    • Fan engagement strategy

    • Media channel strategy

    • Data analysis & modelling

    • Fan database growth

    • Campaign personalisation

    • Social analysis

    • Community analysis

    • Interactive experiences

    • Event enhancements

    • Feedback mechanisms

Tourism.

  • Go beyond your core fans and build up a vast community beyond it.

    Our global experience at Maple means we understand fans and audiences across markets worldwide. This means we have the right data, insights and network to unlock communities for you.

    We also have vast experience of connecting sports entities with wider enterprises to create a more joined up network of experiences for people across physical and digital channels (eg hotels, transport, restaurants, culture activities etc).

    This all helps to grow wallet spend and allows the sports entity to:

    • Reach more audiences

    • Collect richer data

    • Grow affiliates revenues

    • Strengthen community

    • Maintain longer engagement